DESIGN
MEDIA

Sapan Studio
Film Distribution & Marketing,
2022 - 2025
New York, NY

A collection of films distributed under a two year deal in partnership with IFC Films. 

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###NAACP
Social Media Campaign Research, 2020
Washington, DC


Researched data and stories that informed narrative strategy for the #BlackTheVote, #Enough, and #WeAreDoneDying campaigns.

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Marvels of Media
Project Management: Film Festival
New York, NY

A film fesival centering the work of neurodiverse media makers at The Museum of the Moving Image.

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Gursha
Public Relations & Comms Strategy: Book Tour, 2025
New York, NY

Provided media placement and public relations support to Chef Beejhy Barhany for her inaugural cookbook, Gursha (Penguin Random House, 2025).

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ArtCor

Comms & Growth Strategy
Washington, DC


Press outresach, awards submissions, and events and programming consulting for a gallery based in Washington, DC.

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CoDesign Collaborative
Growth Strategy, 2026
Boston, MA

Consulting in development, partnerships, and fundraising for a 15-year-old 501(c)(3) that inspires social change through design.

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THEORY AND STONE
Email
Instagram Theory and Stone is a consultancy that partners with founders, artists, and visionaries to translate ideas and intuitions into concrete solutions and scalable strategies.

Grounded in design and market research, Theory and Stone develops relevant, tangible outcomes from even the most ambiguous creative briefs. 


Meet the Founder
 Eden Elam, MFA, is a multidisciplinary designer, strategist, and account manager with a career spanning film, tech, social impact, and design. She specializes in shaping distinct brands, experiences, and narratives that resonate and create enduring impact.

She currently serves on the Board of Directors of AIGA DC and on the Alumni Council of The New School University.





Skills 
Communications Strategy:

  • Multi-channel strategy
  • Content planning
  • Visual storytelling 
  • Partnership strategies
  • Press outreach

Graphic Design: 

  • Adobe Illustrator
  • InDesign
  • Figma
  • Canva
  • Branding


Web Design: 

  • Cargo
  • Squarespace
  • Wordpress
  • Readymag


Design Research & Strategy: 

  • Participatory design workshops
  • Speculative-design
  • Journey mapping
  • Cultural probing
  • Systems Mapping
  • Interviewing
  • Service blueprinting


Growth Strategy:

  • SEO optimization
  • Owned, earned, and paid media integration
  • Events, panels, and live programming
  • Social media and platform strategy
  • Newsletter strategy


AwardsSpark Impact Award
2025

Design Leadership Award
Parsons School of Design
2023



Current Projects
The District Vanguard 

ArtCor 

CoDesign Collaborative 



Last Updated 1.6.2026.


© Theory and Stone, LLC 2026